The Team Behind Sigma Social

Our story started with a simple idea – turning a passion into something bigger.

We wanted to launch an agency that would help businesses level up their social media game.

Our mission?

To unlock the full power of social media marketing for businesses that want to build a strong online presence and connect with their audience on a deeper level.

With over 10 years of experience behind this dynamic duo, based in the Midlands, we’re all about everything social media that not only attracts customers but also stays true to your brand’s core values.

We offer a range of services, tailoring our approach to your unique business goals. By using innovative strategies and the latest digital tools, we help you make the most of everything social media has to offer.

At Sigma Social, we don’t just create strategies – we build connections and craft meaningful experiences that guide you through the world of social media marketing.

Meet the Duo

  • Co-Founder

    With a degree in Business Mathematics and 10+ years of experience in marketing, content creation, and analytics, Terry has tackled countless challenges and continues to expand his skills.

    He’s been a key player in driving brand growth, boosting ROI, and leading creative direction for a range of businesses. Terry’s proactive approach across multiple industries has led to increased profitability, better brand visibility, improved UX, and streamlined workflows.

    Whether full-time or freelance, Terry’s diverse experience spans fashion, food, hospitality, and beyond, always pushing boundaries to deliver results.

  • Co-Founder

    With over 10 years of experience behind the camera, Sarah’s a pro at bringing stories to life with cinematic precision. Holding a BA in Media Production from Coventry University, she’s mastered everything from videography to multimedia campaigns.

    Sarah's not just about creating amazing content—she's also a whiz at analysing performance and making sure every piece of content hits its mark. From dynamic social media videos to motion graphics, she's worked across industries like Higher Education and Finance, driving successful marketing campaigns.

    Her work has been featured on BBC Three Fresh and in award-winning films, plus innovative game-based learning projects. In 2018, she led the media team for TedxCoventry at the Belgrade Theatre, bringing big ideas to life on a massive stage.